Have you ever wondered what Hi-C fruit punch would taste like if it took form as a naturally produced, minimally sulfured or manipulated, crushable-as-can-be Primitivo from Puglia? Well here's your answer - it would taste like 'Calx,' a collaboration between one of our favorite importers and a collective of farmers striving to introduce no-nonsense, authentic wines to the American drinker. Sure, Primitivo is technically Italian Zinfandel, and it's usually quite rich and more tannic than its domestic counterpart. But rid yourself of that notion! This is juicy, gluggable stuff, all snappy red fruit and orange zest, ripping acidity and a wonderfully light body. Don't be surprised if this bottle goes fast.