Nominative determinism: the hypothesis that people tend to gravitate towards work that fits their names. I.e., maybe if *I* were named Usain Bolt I'd run like lightning too! So when you're named Gianni Brunelli, maybe it's no surprise you became one of Brunello's undisputed kings! But Brunelli's somehow still a best-kept secret... and thus a crazy value! (It's not just me; Vinous wrote, "“Brunelli's one of the greatest undiscovered jewels in Montalcino.”) His 'Amor Costante' is one of the greatest sub-radar super-Tuscans we know: structured and pleasure-giving, with notes of black fruit, purple plums, cassis, coffee, leather and dark chocolate. And at 1/5 the cost of Sassicaia? Buy five!